Marketing Policies and Strategies

The master’s field which this study program belongs to is Marketing. The duration of studies is 2 years (120 ECTS credits). Master’s students acquire skills for developing, evaluating and implementing marketing in complex business environments; in-depth analysis of a variety of concepts, theories, case studies, tools, techniques, tactics and trade and marketing models; knowledge of the structure and functions of marketing in general and of marketing policies and strategies in particular; ability to effectively organize professional activity.

Perspectives after graduation: economist in commerce and marketing; public relations specialist; media planner; designer of products for exhibitions; marketing planning specialist; product manager in the marketing structure of a corporation; global advertising / merchandising manager; event planner; marketing channel manager; online communication manager; specialist and logistics manager.