Marketing

Providing educational solutions to meet the skills training needs of organizations in the field of marketing. Bachelor's degree program Marketing aims to create skills and expertise to cover the marketing function of organizations. The objectives of the Marketing study program are on the one hand of a didactic nature and, on the other hand, of initial training in scientific research in the field of marketing. The objectives and the profile of competencies developed in accordance with the needs identified on the labor market and with the National Qualifications Framework are summarized below and in detail in the subject sheets of the curriculum.