Marketing

This study programme complies with the demands of the market, providing the following professional skills:
• The adequate use of marketing concepts, methods, techniques and tools
• The use of information tools and applications in the marketing activities
• The collection, analysis and interpretation of marketing information concerning the organisation and its environment
• The substantiation and elaboration of the marketing mix
• The use of sales techniques
• The organisation of marketing activities within the organisation
Transversal competences:
• Applying the principles, norms and values of professional ethics within one’s own rigorous, efficient and responsible work strategy
• Identifying the roles and responsibilities within a pluri-specialised team and applying relational and efficient working techniques within the team
• Identifying the opportunities for continuous training and the efficient valorisation of learning techniques for one’s own development.