Communication and Public Relations

The Department of Communication Sciences and Public Relations is a structure of education and research that produces, develops and disseminates knowledge about the role of communication in the contemporary society. The research priorities and educational offers are: the impact of brand communication strategies; public relations and the role of advertising in streamlining a business; the media system in modern societies; the impact of new media on mass communication; the semiotic dimension of rhetoric and public communication; aspects of interpersonal communication; the constitutive role of language in the creation and operation of social entities.
Skills and abilities acquired by students: identifying communication needs of an organization or public figure; initiating and maintaining long-term mutually beneficial relationships with key audiences; managing communication with key audiences of an organization in crisis situations; drafting documents related to advertising communication; drafting of public relations; effective use of media and non-media; evaluation of results in a communication campaign carried around a public person or organization.