Economy of Commerce, Tourism and Services

Core courses: Consumer Behaviour, Marketing Research, Services Management, The Economy of Commerce, The Economy of Tourism, Marketing Policies, Services Marketing, Tourism Operations Techniques, Management in Commerce and Tourism, Marketing in Tourism, Sales Management and Promotion, Agro-Tourism, Investment Management
Purposes of the Programme:

• Developing the skills and competences in planning and implementing economic development initiatives related to commerce, tourism and services sectors, learning and transposing theoretical knowledge in practice using specific instruments for the tourism, commerce and services industries;
• Create abilities to develop and use clients, suppliers, competitors, products and markets databases in order to take decisions concerning the marketing mix used in commerce, tourism and services sectors;
• Competencies in creating, organizing and managing business plans and strategies for commerce, tourism and services organizations.
• Abilities to analyse and evaluate commerce and tourism strategies and policies regarding their impact on regional and local development.