Marketing

The Marketing bachelor program proposes to train marketing specialist who can plan and manage successfully the company’s market activities. The program provides comprehensive insight into marketing principles and tools, which helps the future marketing specialists to investigate and evaluate the companies’ market environment, manage their business transactions, develop and transmit competitive products and services to the market. During the program, the students will familiarize themselves with the latest marketing knowledge, will gain experience in real marketing projects at companies, and at the end of their studies they can apply with success for jobs in marketing and for master degree programs.
The program covers general business topics and marketing-specific analysis and planning methods. The students will learn the business and marketing vocabulary in Hungarian, Romanian and in another foreign language. They will study how to design and conduct market research, identify consumers’ needs and market opportunities, analyze the competition, develop the offer, build brands, set up and execute communication and promotion actions, manage sales and prepare marketing plans.