Management in Agrotourism and Quality of Agri-Food Products

The Master's program "Management in Agrotourism and Quality of Agri-Food Products" aims to train highly qualified specialists at the intersection of agriculture and tourism. It addresses the current needs of rural communities in Romania and Europe, preparing graduates to work in various economic and social fields.

Through this program, students develop skills in:
- Agrotourism services
- Sustainable use of tourism resources
- Efficient valorization of products from agrotourism farms
- Production of plant- and animal-based agri-food products
- Food safety and quality management systems

This master's program creates opportunities for professionals who want to contribute to the modernization and sustainability of agriculture and rural tourism.

The curriculum of the Master’s program is designed to achieve the following objectives:
- Understanding the agricultural, ecological, economic, and tourism heritage characteristics of a specific area;
- Learning the organization and operational principles of an agrotourism farm/enterprise;
- Mastering fundamental concepts and theories related to the assessment, planning, scheduling, and management of production, economic, and financial processes in agrotourism;
- Understanding principles, dynamics, and trends in quality assurance and profitability enhancement in the hospitality industry;
- Applying specific principles, methods, techniques, procedures, and tools for the investigation and evaluation of planning, scheduling, and management processes in the development of agrotourism products and services;
- Evaluating and adapting quality assurance methods and models in technical and technological systems within tourism organizations;
- Utilizing specific methodologies for hazard assessment and control in agri-food production;
- Gaining knowledge of the Common Agricultural Policy (CAP) and the EU Strategy for rural tourism activities;
- Developing a positive and responsible attitude towards the cultural-agricultural heritage;
- Understanding the functionality, administration, and organization of agrotourism activities;
- Learning integration methods for tourism activities at the farm level.