Marketing and Business Communication

The Master’s Program „Marketing and Business Communication” will offer a solid base of theoretical knowledge (focusing on consumers, consumer behavior, conceiving and implementing marketing strategies), together with the development of soft skills (communication in a different environment, collaborative and negotiation capacity, ethics, critical thinking, creativity, persuasive capacity). Thus, the new marketing specialist will easily adapt to the changing rhythm, influenced by the dynamics of the current business environment.

The courses of this Master’s Program address those that are employed or intend to follow a career in the field of marketing and distribution.

The career opportunities are numerous and varied within the globalization context and competition intensification. The enterprises begin to extend their presence online, which led to the creation of important positions in digital areas besides the classic workplaces in physical places: Commercial Manager; Marketing Manager; Sales Manager; Acquisitions Manager; Purchase Responsible; Advertising Manager; Public Relations Manager; Product Manager; SEO/SEM Specialist; Copywriter, etc.