Marketing

The bachelor’s program “Marketing” opens the gates towards the fascinating world of advertising, sales and retailing. Beginning with the identification of the market opportunities, the Marketing graduate will launch new products, will be in charge of their image and positioning and will take care that the products reach the consumer by appropriate distribution channels.
By market research, the graduate will be able to analyze the consumers and competition behavior, will create and implement branding strategies and will consolidate the image of the organization with the goal of obtaining customer loyalty. The curriculum will develop new competences that will help him communicate the organization’s values, conceiving adapted advertising campaigns.
Using the knowledge in the field of commercialization and acquisitions, the graduate will learn the art of negotiation of complex transactions at international level, with the goal of creating value for the company.
The acquired knowledge can offer access to the following professions as opportunities in career management: Brand Manager; Advertising Responsible; Customer Relationship Responsible; Acquisitions Specialist; Copywritter; Sales Consultant; Public Relations Specialist.