Communication and Public Relations

Graduates of this BA program will be able to plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services. They will be able to perform the following tasks: commissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; planning and organizing publicity campaigns; assessing customers’ needs and explaining and demonstrating goods and services to them etc. 

Examples of occupations upon graduation:  Public relations officer, Public affairs consultant, online PR consultant, brand manager etc. 

Courses: Communication theory, Introduction to Public Relations, Communication in Digital media, Management and marketing, Events management, PR techniques, Digital media techniques, Geopolitics and globalization, Introduction to political sciences, Mass media and society, Crisis management, Nonverbal communication, Interpersonal communication, Argumentation theory, Communication law, Project management, Audio-Visual Communication, etc.