Advertising

Graduates of this BA program will be able to coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

They will be able to perform the following tasks: planning, developing and organizing advertising policies and campaigns to support sales objectives; advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; writing advertising copy and media scripts, and arranging television and film production and media placement; researching potential demand and market characteristics for new goods and services; advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels etc.

Courses: Introduction to Advertising, Social Psychology of Advertising, Communication Theory, Advertising Techniques, Advertising Agencies Management, Consumer Behaviour, Advertising campaigns, Advertising in digital media, Copywriting, Storytelling.