Digital Marketing (In Hungarian)

Digital marketing is one of the newest and most in-demand professions worldwide, with few accredited two-year master's-level courses currently available. The Master of Digital Marketing addresses this need, as the only Master of Digital Marketing in Hungarian. The Master of Digital Marketing aims to train marketing managers who can successfully integrate digital marketing into corporate strategy. The curriculum of the Master of Digital Marketing has been developed based on national and international standards and the required competences as defined by employers. The programme develops general marketing strategy knowledge (marketing management, pricing strategies, integrated marketing communications, performance indicators), digital marketing knowledge (online marketing, social media and mobile marketing, e-commerce, consumer behaviour and customer experience, computer graphics, artificial intelligence, intellectual property and data protection), data collection and processing methodology (online marketing research, multivariate online marketing data analysis) and business communication.