Marketing and Business Communication

The programme focuses on training top specialists in marketing, communication and business strategies. The programme is aimed at stakeholders who understand that we live in a world where nothing is possible without communication and business strategies as these are –primarily the ingredients for success both in terms of lucrative and non-lucrative businesses. Moreover, the existence of organisations in the business environment is clearly dependent on consumer needs research, the increase of adapatability to market specificity, as well as on customer satisfaction under sustainable economic performance conditions.

The curriculum is in accordance with such bechmarks provided by top 500 world universities and is structured (in the first semesters) so as to offer students the opportunity to develop their marketing knowledge with a focus on strategic orientation, marketing management, consumer behaviour, public relations, marketing communication; they are also provided with advanced digital marketing concepts.