Marketing Strategies And Policies

The study programme targets all stakeholders who are interested in the further study and enhancement of the acquired marketing knowledge. The educational offer defines its objectives through the facilitation (for any specialist) of access to advanced scientific information that is presented at the highest didactic level by a team of dedicating teaching staff. The access to our programme is not limited to university marketing graduates. Globally, today’s economic trends pose many challenges not only to economists as the survival and the development of organisations undoubtedly depends on market research, the demands and the provision of value to consumers in conditions of sustainable economic performance.

During the first semesters, the programme has the important advantage of following a double specialization. The programme is structured so as to enable students to further pursue and develop their marketing knowledge with a focus on strategic orientation, consumer behaviour, online marketing; additionaly, students are provided with the chance to master more advanced marketing content such as international approaches that are suitable for new products or financial services