Communication and Public Relations

The specialization in Communication and Public Relations became in 1993 the first academic structure specialized in communication sciences within the University of Bucharest. The success of the first graduating class and the significance they gained in the educational market for communication and public relations studies constituted arguments for the accreditation of this specialization by the National Commission for Academic Evaluation and Accreditation.

The specialization offers the title of Bachelor of Communication Sciences. Graduates of this specialization, highly sought after in the job market, can be employed in research institutions in the field, in public relations and/or advertising agencies, in information and public relations departments in the governmental, private corporate, or nonprofit sector. They will be able to work as image directors, public relations consultants, communication program coordinators (in political, social, cultural domains), media coordinators, consultants in internal communication and human resources, crisis institutional strategy consultants, project managers, spokespersons, etc.

The developed curriculum consists of fundamental and specialized courses in areas such as communication, public relations and advertising methodology, writing techniques, speech construction techniques, human resources management, sociology, marketing and qualitative market research, psychology, and cultural anthropology.