Advertising

The program offers the fundamental knowledge and develops the essential skills required from professionals and experts working in areas such as advertising, copywriting, branding, consumer behavior, marketing, media planning, market research, political campaigns, online advertising, social media etc. The first three semesters offer courses for the specializations of Journalism, PR and Advertising, concentrating on communication theories, media mechanisms, semiotic, sociological approaches and basic models in professional practices. During the last three semesters, the future graduates learn about advertising agency structure and management, researching and generating great creative work about account planning and its role in every efficient advertising. Graduates of this program work in national and international advertising agencies, corporate advertising and social media departments, governmental and non-governmental agencies and organizations.