Communication and Public Relations

The program provides knowledge and develops the skills necessary for practicing the profession of public relations specialist in public relations departments and firms, media offices etc. Public relations is practiced in governmental institutions and in non-governmental organizations, in profit-seeking companies, and in civic and environmental associations, in banking institutions, and also in educational, medical and cultural institutions. Students will develop the required skills in many types of activities such as writing various messages (press releases, interviews, letters), maintaining relationships with media representatives (as spokespersons), doing research (analysis of messages, public opinion research, monitoring programs), planning and implementing campaign strategies to promote public image (of an organization, a person), to promote social responsibility, organizing events (press conferences, product launches, anniversaries, press visits, exhibitions, etc.), counselling and offering preparation for leaders to make public appearances, creating newsletters, leaflets, brochures, managing crisis situations, based on communication strategies.