Marketing

The undergraduate field in which this study program integrates is Marketing. The duration of studies is 3 years (180 ECTS credits), with the disciplines in the curriculum ensuring the training of specialists in the field of marketing, able to assume an active role in the life of organizations, by solving market-specific problems. Graduates will acquire professional skills in applying marketing principles, methods and techniques in a variety of specific contexts and situations, in order to develop activities within organizations, as well as transversal communication and personal development skills.

Perspectives after graduation: Graduates will be able to continue their studies by attending master’s degree programs and will be able to hold positions such as: marketing specialist; advisor / expert / inspector / referent / economist in trade and marketing; public relations specialist; marketing specialist; insurance sales consultant; organizer of fairs and exhibitions, etc.